For the 2023 Brand Refresh of Walmart+, I helped shape the visual direction of a lifestyle photography shoot designed to capture the everyday convenience and value of the membership experience. I collaborated with cross-functional partners to develop detailed shot lists and visual frameworks that mapped how photography would appear across digital, social, and site content.

In pre-production, I sourced locations, curated props, and contributed to set design to build environments that felt authentic, approachable, and reflective of real customer moments. I also participated in talent selection to ensure the cast aligned with the tone and diversity of the campaign.

On set, I worked closely with the photographer, stylists, and the production team to guide the creative execution—refining compositions, styling details, and prop placement to ensure every shot supported the story we wanted to tell. The resulting imagery delivered a cohesive library of assets that scaled across multiple marketing touchpoints while maintaining a consistent and elevated visual identity.