Dr. Pepper Brand Store Merch Design

Role: Designer

I designed a merch collection for the Dr. Pepper online merch store that is rooted in cool, wearable pieces that fans would genuinely want in their fashion-forward rotation.

The approach reimagined brand fandom through a modern, trend-aware lens—translating Dr. Pepper’s personality into elevated apparel and accessories that feel current, expressive, and culturally relevant.